Increasing Website Traffic, With Quality Context

WEBSITE QUALITY

Review the website for quality content. The information should be presented in simple, concise and practical language, with particular attention paid to good grammar and correct spelling. Ensure that the navigation is simple.

Your website branding, appearance and usability are a reflection of your business, so make sure to have good design and strong functionality.

SERVICE AND RESPONSE

It is good business to provide a way for customers to contact you, either by phone, email, or through a contact form. Have processes in place to respond to inquiries when customers contact you. Make sure that orders are filled properly and promptly, with the least possible inconvenience to the customer.

Here is a look at where website visitors come from and how to maximize each traffic channel:

Direct visitors – These are people who type in your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:

Memorable domain names – Choosing the right domain name to represent your business online can have a significant impact on visitor traffic. An existing business should generally try to use an established name as its domain name. For example, Joe’s Beach Pails should obtain a domain name such as joesbeachpails.ca or joesbeachpails.com. By doing so, Joe is taking advantage of the branding that his company has achieved. People who are already familiar with the real world Joe’s Beach Pails company will easily remember the domain name, which will make locating the website more intuitive.

Offline advertising and promotion – Business cards, postcards, traditional direct mail, newspaper ads, flyers, giveaways and brochures that feature a domain name are all excellent ways to promote a website. A good marketing campaign will use a combination of offline advertising techniques to direct a potential customer to your website where you can display more detailed sales information and encourage the visitor to make contact or to buy.

Viral marketing – The premise of viral marketing is that there is nothing quite as valuable as a friend’s referral. On the Internet it is quick and easy to let someone know about a great website, company or product. Like a virus, a good idea can be spread at an incredible rate, passing from person to person and steadily increasing awareness of your website. By turning your own customers into sales agents, your business can implement viral marketing as an effective, inexpensive promotional tool.

Visitors who find you through search engines – Most people find websites through the help of a search engine or directory, so it is important that your website be properly listed and accessible to users.

Search engine services: Since listing a website can sometimes be a complicated process, you may find it easier to hire a business that specializes in search engine submission and website optimization. When you do, it is a good idea to check into the business’ deliverables, follow-up services, customer service and track record.

Paid ads – All major search engines and directories offer a range of advertising options to suit every budget and every type of marketing campaign. Here’s an overview of some of the options that are available:

Buying a higher ranking position – Search engines will provide your business with a higher ranking position if you buy a search term. For example, the term “fishing” may be bought by B’s Fishing Store. When a visitor searches for the term “fishing”, B’s listing will appear at the top of the list, but will be identified as a paid listing.

Pay-per-click ads – Some search engines and websites offer an advertising option in which you are only charged for the actual number of clicks to your website. For example, when a visitor searches on the term “fishing”, the ad and the link to B’s Fishing Store website is displayed. If the visitor actually clicks on it, then B’s Fishing Store will be billed.

Banner ads – Many sites offer banner advertising. You can negotiate various deals and models. Banner ads can be set to display based on the demographics or behavioural characteristics of the visitor (such as last few sites viewed) which are tracked through the visitor’s browser cookies. Banner ads are often designed in multiple versions and then tested online to see which ones are most effective.

Linked visitors – By its nature the Internet connects people with other people and businesses, and encourages cross-linking and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible link back to yours. Many search engines also use the number and quality of links directing people back to your website when calculating the ranking position: the more quality links, the higher the position. Note, however, that paid links won’t impact your ranking; only organic (free) ones will.

Depending on the type of website you have, you will have different linking strategies available to you. A website rich in content will be a more valued link than a business website that simply promotes its own product. There are various opportunities to explore.

Free links – Sources of potential free links include:

Clubs, organizations, and business affiliations to which you belong

Partners, suppliers, resellers, distributors, wholesalers, retailers

Niche business directories, government directories or non-profit organization sites

Paid links – Some of the same sources as above, plus:

Industry magazines, directories, news sites

Local government or business associations

Resource websites, online malls, search terms, retail directories

Banner/display advertising – This is available on a vast range of websites from search engines to portals to industry-specific websites. When planning a banner advertising campaign, you need a significant budget in order to sustain the ad strategy. One benefit of banner advertising is that the creative aspect can be tested while the campaign is still running and extensive data can be collected to measure the success of the campaign. The results can be used to adjust the design or the placement of the ads throughout the campaign.

Improving ranking

Improving visibility is known as search engine optimization, and you can do this as you create your content.

While each search engine uses its own algorithm for ranking, they each examine headings and descriptions. It is therefore wise to focus your energy in these areas.

Tips to improve ranking

Use reader-friendly words over industry terms

Write descriptions that attract readers and that represent your website

Link to reputable, complementary businesses and have them link to your website

Incorporate keywords, but remember that keyword flooding can lower your ranking

Submit your website to topic-specific and audience-specific directories

Limit your use of images and graphs; consider supplementing with plain text links

Promote your website and give readers a reason to visit it

Once your website’s ranking has improved, keep it that way by reviewing these steps on a regular basis and making changes to your site when needed.

Thank you for reading

Essential Tips to Get Your Website Quickly Indexed in Google

Whenever we create a new website, our prime target is to get indexed by Google as soon as possible. Though there is no time guarantee as when your site will be indexed by the search engine, but there are certain steps that can help you to avoid the worst case scenario and get the search engines working for you. According to Google, crawling and indexing are processes that may take time and often rely on various factors. Predictions and guarantees cannot be made as when the URL will be indexed.

So, in this article, we will take up some factors that should be considered for quick indexing of your site in Google.

Understand what is indexing

Most of you may not be aware of the term indexing. In SEO, it refers to the search engines that keep a record of the web pages of your site. When the search engine bots starts to crawl your site based on index and no index meta tags, it continues to add pages with index tags. In simple words, it is the spider’s way of processing and gathering the data from the pages during its crawl, which helps to improve your search results. The spider notes the new changes and documents and adds them to the searchable index that Google maintains. Google’s algorithm goes to work and decides where to rank the page among all others based on the keywords.

Enter your URL on the Google’s URL submission page:

Once your new website or pages are created, you can visit Google’s Submit URL page and then type the URL in the box, check the captcha and hit the Submit Request button. But for this, you need to create an account on webmaster tools by using your Google account. Once it is done, you can wait for your website pages to get indexed on Google.

Create a sitemap of your site:

The next thing that you should consider is to create an XML file that stores all the links and the pages of your site so that it helps the crawlers of Google to quickly find your whole website. Whenever there are any updates or you create a blog on your site, include the link of the HTML site map on every page so that the search engine bot can index your site even if it starts from any corner of your site.

Use Google Search Console to track your site:

Google often recommends logging its Search Console once a month to check if there are any errors or dips in traffic. The site offers a variety of indexing-related tools and you will be able to confirm if Google is able to access your pages or not. You can even notify the search engine for a domain change or any changes in the address and even issue urgent blocks on your content that you want to take out off your site.

Use Robots.txt

In case you are not a developer or a coder, you might have seen a file, robots.txt in your domain files. This is a plain text file that resides in the root directory of your domain. It gives strict instruction to the spiders of the search engine about which pages they can crawl and index. When the spiders find a new domain or a file, they read the instructions before taking any action. So, your first step for your new site is to confirm that the site has a robots.txt file. This can be done by checking the FTP or by clicking on the File Manager via the CPanel.

Submit your site to blog directories:

This is another means of getting your site indexed very quickly on Google. Most blog directories allow submission of your site’s content for free. They also give links and traffic. Also ensure to create social media profiles and use sites like Facebook, Google+, LinkedIn, Twitter and etc. to create pages for your site and submit any new posts regularly on them.

Hints and Tips On How To Advertise Your Website

This article is for website and blog owners who are looking for hints and tips on how to help promote their website and get it noticed. This article does not cover every aspect of how to promote your website, however it does give you some good starting points on which to build your online presence. Follow these easy and simple tips:

Content.

Not just content, but high quality content is now what is needed to help improve your search engine optimization (SEO). Without good content your website could go unseen. High quality unique content tops the list of the most effective ways to improve your online presence from; lead generation, increased traffic and search engine rankings. It is also one of the hardest aspects to get right!

Connections.

Submitting your website to other high ranking sites and blogs will help you gain back links to your website. Google and other search engines measure and rank your website by the importance and quality of other websites linking to you. Care needs to be taken where these links are placed and you need to be sure you are not associated with spammy directories or link farms, these types of sites can have a detrimental effect on your rankings.

Social Media.

Social has become more and more important and is a great way of promoting your company. Choose the platforms that work best for you. You don’t need to be using all the social media tools, however to protect your brand it is advisable to secure your domain name across as many as you can.

Join Google +.

Google+ could be classed in the same section as social media but as it is a Google tool I feel it needs to have a section of its own. Many business have been slow on the up take of joining Google+, but these business are missing a trick, don’t miss out. If Google is here to stay then so is Google+! By using Google+ and adding authorship to your site your image and Google+ details will appear in the search results making your listing stand out from your competitors.

Images and Videos.

The use of images is a powerful tool and should not be over looked. Make sure all the images you upload to your website and blog are a good size and high quality. Powerful visuals are essential to grab the reader’s attention. Informative videos are also an available tool and can generate traffic to your website, more and more videos are showing in the organic listings for keyword searches. You can also link your Google+ account to your YouTube channel.

Website for Regular Business

It was February 1995, sales budget time in my previous employment. The president of my former employer asked his financial advisor if it was a good idea that all employees would have their own PC. One week later, his advisor came to see the president. The advisor recommended to the president that providing 1 PC to every 2 employee is the most appropriate. The president was not happy about his proposal. He told advisor that we call the device PERSONAL computer, because each PERSON has his own. 1 month later, the company decided to give 1 PC to each employee. This president had his vision how people would work in next 5 – 10 years.

PC was a gadget of technology people 15 years ago. Ordinary people did not use it if not forced to use it for business requirement. Internet and Websites were for computer geeks who were in early stage of Internet Business or large companies with deep pocket.

Almost everybody has Personal Computer, today. Everybody has a connection to Internet no matter where he happened to be. PC became the PERSONAL computer in its real meaning. As it evolves, it has changed use and user profiles. Students communicate with their teachers via emails. My wife’s niece, who is originally from China, has a membership in 3 Social Networking Sites. She is planning to build her own blog, soon.

As PC became more powerful, connections to Internet are easy, there is a lot of web-design software or services everywhere, it starts to make more sense for regular small or medium size business people to make use of Internet and Website. Let me explain more in concrete. If you own a small glossary store in downtown San Francisco, carrying some ethnic products, such as Soy Soup for Japanese travelers, it makes sense for you to have your own website and promote it to Japanese travelers. Businesses, such as Gas Station, Car Repair Shops, or Car Body shops, would be greatly benefited, if they have web pages. They can broadcast their promotions for smog check special price of the week. They can put out special price of, for example, auto body cleaners.

Restaurants and Coffee Shops are perfect people who will take advantage of their own Website, if they have one. Since their specials change daily basis, it make more sense if they to broadcast their menu through Internet. Their customers can learn know that their special of that day is salmon steak without visiting the restaurant. It will drive more customers to go to the restaurant than before.

Using Internet and Website costs less than printing paper base advertisement. If a business owner signs up with advertisement agent, he needs to pay basic cost for membership and he is not sure what is going on with his agent. Having his own website allows the owner to get statistics of visits, page views, or unique views. Business owner can analyze what he should do to promote his business. If someone asks him what business he carries on the street, airport, or train station, he does not have to make printed papers. He can write down his website URL so that the person asked will be able to take a look later. He could print his URL on his business cards. He can print it if someone requests him to do so.

It sounds terrific for regular business people to own their websites. The next question is what will be their challenge. Yes, there are challenges. The largest challenge is to establish basic traffic to their sites and maintain it. They can use contact lists, email addresses, Social Networking Service for starting. They can use free or inexpensive web traffic solution, tools, or services available for forming and maintaining traffic. They can ask professional help to do so, too.