7 Ways To Promote Your Small Business With A Facebook Fan Page

Social media has become an important part of marketing any business. The undisputed king of social media is Facebook. Sites like Friendster and MySpace came and went. Twitter has advantages but also a number of limitations. Facebook is the one social media channel that can meet the needs of large and small companies alike.

There are several ways to market a business on Facebook. The best strategy is to establish a “fan page” and invite people to “like” your page. In essence, Facebook lets you build your own mini-website on their site for free. From this vantage point, you can tap into Facebook’s hundreds of millions of users, engage them and build your brand.

Here are seven tips to maximize your business fan page to grow your customer base and improve sales. Before you start, clarify your goals. What is the marketing goal of your Facebook fan page? Do you simply want to drive better brand engagement or do you want to increase bottom line sales. While both goals are possible, it is important to have a primary target.

Be Real

Many corporate websites appear cold, flat and boring. Be real! Talk about what is going on in the world. Are the Olympics being held? Talk about how you are proud of your country and the athletes. Has your town been blasted with a heat wave? Mention that and tie it in to your latest news and updates. Be upbeat, warm, engaging and informative. People will enjoy coming to the page and will tell their friends about it.

Post Regularly

Update your page with a new post on a weekly basis at a minimum. Anything less will not provide the frequency which is necessary to keep your message in front of your fans and potential prospects. If you have the time and manpower, try once a day for optimum effect.

Maximize SEO

Try to use keywords in your page name and address. For example, Tony Scarletti Freelance Web Design might put the city name in their fan page as well. They might call it Scarletti Boston Web Design. This helps them rank for the keywords “Boston Web Design.”

Get A Reaction

Encourage involvement and feedback. A simple method of inviting feedback is to ask them to “like” a post if they agree. For example, you might say, “We love this new funky font we developed for a client’s website! Like if you agree!” This starts the ball rolling and generates interaction and comments. All of these questions encourage deeper engagement for your brand.

Consider Contests

Contests are a great way to spark interest, enthusiasm and “likes,” especially with a new fan page. They don’t have to be elaborate. In fact, little quizzes and games work well. Give away freebies as prizes and make sure to congratulate the winners in a separate post.

Large contests should also maintain your brand’s established image. Consider doing a co-promotion with a non-competing advertiser that targets the same customer demographic as you. They provide the contest prizes, and you handle all the promotion. Make sure you meet all state and federal rules regarding contests.

Create Value

Just like your website, your fan page should constantly add value for your fans and followers. Use video to demonstrate new and different ways to use your products and services. Invite fans to share how they use your product. Add recipes, travel ideas, photos of the product in action, ways to save money using the product-anything useful and informative that benefits your customers.

Promote Everywhere

Share your Facebook page everywhere. Add it to product packaging, use it in your advertising, put it on the signature file of all company emails, and display it on company vehicles. Make it easy for people to find you and they will.

Promote your Facebook fan page in your company newsletter, at events, customer appreciation days, sales, and community get-togethers. Add the web address to radio, TV and newspaper ads. Get the word out, create buzz and make the fan page a hub of activity.

Sketch out a marketing calendar for the next 12 months. Prepare now to have resources in place for later promotions. Set aside funds to promote during slow periods. Tie-in promotions and merchandising around national events, holidays and rituals.

A Facebook business fan page should is a “no-brainer” for every aggressive marketer. After the company website is built, the Facebook fan page should be next on the list. You simply cannot ignore their 900 million users.

Even more telling is the amount of time people spend on Facebook. TheSocialSkinny.com website reports Facebook users spend an average of well over 7 hours on the site every month! That translates into over 137 million unique visitors per month from the United States alone.

In short, Facebook is where your customers are. Set up a Facebook fan page and begin to interact with them. Think of Facebook as a free focus group. Your fans will give you their opinions and frustrations. All that feedback will make them more loyal. Even better, it will allow you to constantly improve your products and services.

Are You A Business Owner Looking For Proven Ways To Market Your Business Site?

Many times people will think that website promotion and marketing ideas are a long lost secret that many people will have to search long and hard in order to have effective results. The truth is that often times these are not difficult to find and use.

If you are looking for a way to get the ball rolling with your business, then make use of article writing. This sounds like a task that is useless and will get you little to no results. This however is considered to be one of the best ways to get the most from your efforts. If you are not wild about sitting there and writing a bunch of articles, then hire a person to do it. This will not set you back that much in the way of price.

Almost everywhere you turn there is a forum popping up. This may be annoying, but in the end it will be one of the best options that you will be able to live with, and one that will get you positive results. The only issue is the time it takes to register and get started. In the end though, this is worth the effort.

In the line of great web site promotion and marketing ideas, there is the use of pay per click that is often times used in order to get the full effect of a person’s efforts to increase exposure. While there are some people that will tell you not to do this, there are those that will insist that this is a valid way to increase the amount of exposure that you get on a regular basis.

You may not have though of it, but paid advertising is still alive and well, in fact it is so alive, that these days this is considered to be the well kept secret that few people know or think about. This allows those in the know how to have an upper hand in their efforts and will allow the business to expand.

The old exercise of link trading is the last of the ideas that you can use. This still can bring in some good benefits, but your best bet will be to use one of the previous methods first. This will help to ensure that you are able to expand but will not be spinning your wheels while trying to do so.

Regardless of the one that you think will or won’t work, you have nothing to lose when you make the effort to try one of these ideas to increase your image. These are some of the tried and true methods that are able to be used in order to get the most from these web site promotion and marketing ideas.