Increasing Website Traffic, With Quality Context

WEBSITE QUALITY

Review the website for quality content. The information should be presented in simple, concise and practical language, with particular attention paid to good grammar and correct spelling. Ensure that the navigation is simple.

Your website branding, appearance and usability are a reflection of your business, so make sure to have good design and strong functionality.

SERVICE AND RESPONSE

It is good business to provide a way for customers to contact you, either by phone, email, or through a contact form. Have processes in place to respond to inquiries when customers contact you. Make sure that orders are filled properly and promptly, with the least possible inconvenience to the customer.

Here is a look at where website visitors come from and how to maximize each traffic channel:

Direct visitors – These are people who type in your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:

Memorable domain names – Choosing the right domain name to represent your business online can have a significant impact on visitor traffic. An existing business should generally try to use an established name as its domain name. For example, Joe’s Beach Pails should obtain a domain name such as joesbeachpails.ca or joesbeachpails.com. By doing so, Joe is taking advantage of the branding that his company has achieved. People who are already familiar with the real world Joe’s Beach Pails company will easily remember the domain name, which will make locating the website more intuitive.

Offline advertising and promotion – Business cards, postcards, traditional direct mail, newspaper ads, flyers, giveaways and brochures that feature a domain name are all excellent ways to promote a website. A good marketing campaign will use a combination of offline advertising techniques to direct a potential customer to your website where you can display more detailed sales information and encourage the visitor to make contact or to buy.

Viral marketing – The premise of viral marketing is that there is nothing quite as valuable as a friend’s referral. On the Internet it is quick and easy to let someone know about a great website, company or product. Like a virus, a good idea can be spread at an incredible rate, passing from person to person and steadily increasing awareness of your website. By turning your own customers into sales agents, your business can implement viral marketing as an effective, inexpensive promotional tool.

Visitors who find you through search engines – Most people find websites through the help of a search engine or directory, so it is important that your website be properly listed and accessible to users.

Search engine services: Since listing a website can sometimes be a complicated process, you may find it easier to hire a business that specializes in search engine submission and website optimization. When you do, it is a good idea to check into the business’ deliverables, follow-up services, customer service and track record.

Paid ads – All major search engines and directories offer a range of advertising options to suit every budget and every type of marketing campaign. Here’s an overview of some of the options that are available:

Buying a higher ranking position – Search engines will provide your business with a higher ranking position if you buy a search term. For example, the term “fishing” may be bought by B’s Fishing Store. When a visitor searches for the term “fishing”, B’s listing will appear at the top of the list, but will be identified as a paid listing.

Pay-per-click ads – Some search engines and websites offer an advertising option in which you are only charged for the actual number of clicks to your website. For example, when a visitor searches on the term “fishing”, the ad and the link to B’s Fishing Store website is displayed. If the visitor actually clicks on it, then B’s Fishing Store will be billed.

Banner ads – Many sites offer banner advertising. You can negotiate various deals and models. Banner ads can be set to display based on the demographics or behavioural characteristics of the visitor (such as last few sites viewed) which are tracked through the visitor’s browser cookies. Banner ads are often designed in multiple versions and then tested online to see which ones are most effective.

Linked visitors – By its nature the Internet connects people with other people and businesses, and encourages cross-linking and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible link back to yours. Many search engines also use the number and quality of links directing people back to your website when calculating the ranking position: the more quality links, the higher the position. Note, however, that paid links won’t impact your ranking; only organic (free) ones will.

Depending on the type of website you have, you will have different linking strategies available to you. A website rich in content will be a more valued link than a business website that simply promotes its own product. There are various opportunities to explore.

Free links – Sources of potential free links include:

Clubs, organizations, and business affiliations to which you belong

Partners, suppliers, resellers, distributors, wholesalers, retailers

Niche business directories, government directories or non-profit organization sites

Paid links – Some of the same sources as above, plus:

Industry magazines, directories, news sites

Local government or business associations

Resource websites, online malls, search terms, retail directories

Banner/display advertising – This is available on a vast range of websites from search engines to portals to industry-specific websites. When planning a banner advertising campaign, you need a significant budget in order to sustain the ad strategy. One benefit of banner advertising is that the creative aspect can be tested while the campaign is still running and extensive data can be collected to measure the success of the campaign. The results can be used to adjust the design or the placement of the ads throughout the campaign.

Improving ranking

Improving visibility is known as search engine optimization, and you can do this as you create your content.

While each search engine uses its own algorithm for ranking, they each examine headings and descriptions. It is therefore wise to focus your energy in these areas.

Tips to improve ranking

Use reader-friendly words over industry terms

Write descriptions that attract readers and that represent your website

Link to reputable, complementary businesses and have them link to your website

Incorporate keywords, but remember that keyword flooding can lower your ranking

Submit your website to topic-specific and audience-specific directories

Limit your use of images and graphs; consider supplementing with plain text links

Promote your website and give readers a reason to visit it

Once your website’s ranking has improved, keep it that way by reviewing these steps on a regular basis and making changes to your site when needed.

Thank you for reading

Terrific Tips for Directing Traffic to Your Site

Have you ever run out of ideas about how to generate huge traffic to your site? This article highlights great tips for the purpose. So why don’t you read on?

  1. Blogging

Yes, blogging is a good idea to promote traffic to your site. While you provide content in your niche on your blog, from time to time you can refer something reasonable to your site and provide that link to your site in your blog(s). Soon readers will direct themselves to your site and you will have considerable traffic.

  1. Write a free eBook in your niche
  • Sending the free eBook to your subscribers in a newsletter.

You certainly have an email list, however, small or big. Send a valuable yet interesting up-to-date free eBook written in your niche to your subscribers. The end of the eBook should contain helpful links with content referring to your site, which helps to gain great traffic to your site.

    Participating in Huge Giveaway Events

Giveaway Events are joint ventures (JV’s) on a large scale. You become a contributor to the JV event by providing your free product as a gift. Lots of contributors contribute their free gifts to the event. Their subscribers will have an eye for your product if it is well groomed and will subscribe. Your new subscribers will not only have the benefit of enjoying your free gift but will also visit the links leading to your site that you provide inside your gift.

  1. Article Magic

Write relevant articles in your niche but do NOT provide any promotional content of your products or sites within the body of the article. Write on a suitable and valuable topic that is of good quality and is interesting to read as well. These articles do allow you to give promotional content within resource boxes of your article format. In here, provide short statements directing to links with helpful content (related to the article content) in your niche on your site(s).

  1. Press Releases

Press Releases allow you to promote your published product, a book or eBook in most cases. So have a good quality book/eBook written down in your niche and get it published, providing all the information in the press release regarding publisher of your book/eBook, publish date, author, address etc including a short content about what the book/eBook is about and take the reader to visit links for the book/eBook for further information in addition to the little information you already provide in the press release. So you can see, in order for the reader to visit the links of your book/eBook, the press release should be written arousing interest and curiosity in the reader. Like before, while the book/eBook provides quality content in your niche, it should also contain links to valuable information on your site(s), which in turn, will take interested, hungry readers to your site(s), generating the traffic you need.

Summing up, these are some of the great ways to promote your site(s) to the public in your niche.