Congratulations! You have published a children’s book. Now, comes the next and most important step- Promotion. Children are loyal readers but difficult to interest initially. This article includes sites for promotion of children’s and young adult books.
1) EzineArticles- This is a site where you can write articles on almost everything. Include the link to your book (buying page) and your site in the author SIG box to drive traffic. E how and other sites that are similar can also be considered a promotion tool.
2) Bookmarket- This is a page that advises you how to go about with promotion. John Kremer’s 1001 ways to promote you book is a great resource for all authors. Writer’s Digest’s Children’s writer’s and illustrator’s market provides a list of publishers and some advice on writing books.
3) Reviews- Reviews are a great way to promote your book. Send requests to all blogs and sites big or small for giveaways, reviews and interviews. It helps your book a lot.
4) Readings- Read your book in a local children’s library or donate one to a school. You can leave books in all the
places children go to.
5) Podcast and trailer- A trailer promotes a book well. A podcast is the solution for all those children who are too lazy to read.
6) Script- Usually, scriptwriting is considered completely different from a novel. Most famous books get made into movies and radio shows. However, you can use this move to promote your book in the first place. BBC and other broadcasters accept manuscripts. However, getting one accepted can be difficult. Many scriptwriting contests are also open for amateur writers. Children like watching television.
7) Testimonials- Testimonials by famous people can help your book.
8) Press release- This is a great way to get children to know that your book is out. This works better for books aimed at older audience. Announce the release of your book in s magazine or newspaper targeted at children. This may cost money. Another way could be becoming a writer for a children’s magazine or doing interviews to promote your book.
9) Flyers, posters etc.- These cost money to print but can be effective especially where children are concerned.
10) Advertising on websites- Advertising on websites that have content featured in your book or similar content will help boost sales. Advertising on television is the best way to capture kids’ attention but this is very expensive and kids may not like to see a book advertisement.
11) Be included in children’s book catalogues.
12) Awards- Website awards or literary awards can help boost book sales. This is again a difficult thing as literary awards have strict criteria for selection. Many librarians prefer to buy books that are award winners. This also gives the book more exposure.
13) Befriend librarians- A lot of children get into the habit of reading books available in their library. For kids below the age of twelve, their school library is their door to the world of books. Be sure to have your books stocked in local school libraries and even public ones. Children don’t have much spending capacity but if they try out one of your free books and like it, there are chances that they might buy others.
Usually, I would recommend social networking but it is futile if your books are aimed at kids below the age of twelve. Promote on teacher’s websites and student websites. Recommend it for any class read or book weeks. Try to influence the people and schools around you as much as possible. Websites are not very useful where kids are concerned because most of their internet viewing is censored. That’s why I don’t recommend e books for them either. YA audience are more open to e books and are more influenced by the internet. Also, while cost is very important it is not a very big role playing factor in children’s books when compared with books for adults.
All the best with marketing!