How To Promote Your Online Business Offline

Do you promote your online business offline?

If you answered “no”, then you’re link most online business owners. We are so engrossed with ways of promoting our websites online that we totally forget about offline techniques.

If you’ve not been using offline techniques, then you are missing out on a lot of traffic. Here are a few offline traffic tips you can begin to use today.

1. Word of mouth

Start promoting your website by telling people about it. Tell as many people as possible. If you don’t, don’t expect others to.

Everywhere you go, seminars, workshops, social gatherings and so on, make sure you seize opportunities you get. If you have a gardening website and you find your self in a gathering that are interested in gardening, make sure you refer to your website.

2. Newspaper/Magazine Ads

Regularly place ads promoting your websites in local, national and niche publications. Place small ads at first. If you write quality ads, the small ads will work well.

Make sure your medium of advertising is targeted. When I say targeted, I mean make sure the medium is relevant to your offer. Like promoting dating website in a romance journal.

3. Article writing and distribution

Like article distribution online, this is a technique that works offline as well. Write quality articles related to your niche and submit to the editors of targeted newspapers. Make sure you write an exciting bio box at the end of all your articles. This is what will make the readers want to contact you. You will be seen as an expert.

4. Stickers

Create stickers with the name and logo of your website and stick on your car, door and other places you can.

Distribute if freely so that people can paste everywhere. Make your business name a household name in no time.

5. Do everything

Do everything mentioned above and every other legitimate ways you can promote your website. Remember it’s your business and it is your responsibility to ensure that it succeeds.

7 Ways To Promote Your Small Business With A Facebook Fan Page

Social media has become an important part of marketing any business. The undisputed king of social media is Facebook. Sites like Friendster and MySpace came and went. Twitter has advantages but also a number of limitations. Facebook is the one social media channel that can meet the needs of large and small companies alike.

There are several ways to market a business on Facebook. The best strategy is to establish a “fan page” and invite people to “like” your page. In essence, Facebook lets you build your own mini-website on their site for free. From this vantage point, you can tap into Facebook’s hundreds of millions of users, engage them and build your brand.

Here are seven tips to maximize your business fan page to grow your customer base and improve sales. Before you start, clarify your goals. What is the marketing goal of your Facebook fan page? Do you simply want to drive better brand engagement or do you want to increase bottom line sales. While both goals are possible, it is important to have a primary target.

Be Real

Many corporate websites appear cold, flat and boring. Be real! Talk about what is going on in the world. Are the Olympics being held? Talk about how you are proud of your country and the athletes. Has your town been blasted with a heat wave? Mention that and tie it in to your latest news and updates. Be upbeat, warm, engaging and informative. People will enjoy coming to the page and will tell their friends about it.

Post Regularly

Update your page with a new post on a weekly basis at a minimum. Anything less will not provide the frequency which is necessary to keep your message in front of your fans and potential prospects. If you have the time and manpower, try once a day for optimum effect.

Maximize SEO

Try to use keywords in your page name and address. For example, Tony Scarletti Freelance Web Design might put the city name in their fan page as well. They might call it Scarletti Boston Web Design. This helps them rank for the keywords “Boston Web Design.”

Get A Reaction

Encourage involvement and feedback. A simple method of inviting feedback is to ask them to “like” a post if they agree. For example, you might say, “We love this new funky font we developed for a client’s website! Like if you agree!” This starts the ball rolling and generates interaction and comments. All of these questions encourage deeper engagement for your brand.

Consider Contests

Contests are a great way to spark interest, enthusiasm and “likes,” especially with a new fan page. They don’t have to be elaborate. In fact, little quizzes and games work well. Give away freebies as prizes and make sure to congratulate the winners in a separate post.

Large contests should also maintain your brand’s established image. Consider doing a co-promotion with a non-competing advertiser that targets the same customer demographic as you. They provide the contest prizes, and you handle all the promotion. Make sure you meet all state and federal rules regarding contests.

Create Value

Just like your website, your fan page should constantly add value for your fans and followers. Use video to demonstrate new and different ways to use your products and services. Invite fans to share how they use your product. Add recipes, travel ideas, photos of the product in action, ways to save money using the product-anything useful and informative that benefits your customers.

Promote Everywhere

Share your Facebook page everywhere. Add it to product packaging, use it in your advertising, put it on the signature file of all company emails, and display it on company vehicles. Make it easy for people to find you and they will.

Promote your Facebook fan page in your company newsletter, at events, customer appreciation days, sales, and community get-togethers. Add the web address to radio, TV and newspaper ads. Get the word out, create buzz and make the fan page a hub of activity.

Sketch out a marketing calendar for the next 12 months. Prepare now to have resources in place for later promotions. Set aside funds to promote during slow periods. Tie-in promotions and merchandising around national events, holidays and rituals.

A Facebook business fan page should is a “no-brainer” for every aggressive marketer. After the company website is built, the Facebook fan page should be next on the list. You simply cannot ignore their 900 million users.

Even more telling is the amount of time people spend on Facebook. TheSocialSkinny.com website reports Facebook users spend an average of well over 7 hours on the site every month! That translates into over 137 million unique visitors per month from the United States alone.

In short, Facebook is where your customers are. Set up a Facebook fan page and begin to interact with them. Think of Facebook as a free focus group. Your fans will give you their opinions and frustrations. All that feedback will make them more loyal. Even better, it will allow you to constantly improve your products and services.

Which Social Networking Site Should You Use To Promote Your Business?

There are plenty of different, popular sites on the internet that fall under the banner of social media. Social media is anything that revolves around connections between people and where the majority of content is user generated. Many businesses are beginning to realize the potential of social media to help them cheaply and effectively find and engage with their target markets, so if you want to develop and strong internet marketing strategy, you need to understand the different sites and be able to identify which ones best suit your message.

While it is best not to rely too heavily on just one of the major social media sites and to at least hold accounts on the major ones (Facebook, Twitter, Google+ and for certain things LinkedIn and YouTube), understanding the different ways in which the sites are used and the demographics you will find on there will help you to intelligently plan where to direct different messages and which sites to focus given campaigns on. If you appreciate the different “moods” of the sites too, you can phrase your communications in a way that suits the site’s culture.

Facebook is largely used by people to interact with people in their personal lives. They are called Facebook “friends” because for the most part people only add friends, coworkers, family and other people they actually know. People go on there all the time to check what the people they know are up to and to share things with them – it is a site primarily used for fun. You will get the best results on Facebook by making your communications entertaining and funny, or interesting. Interactive stuff works very well here too, people will often happily take a second to vote in a poll or answer a question if it is interesting to them. Facebook is essentially a happy place, so dour communications will not fit in with your target market on there.

LinkedIn is a very useful site for business, because the relationships here are all work related. If you offer a business to business service or you want to engage with possible suppliers or affiliates, this is the place to go. People add people to their networks here because of a professional or commercial connection or because they belong to the same industry and want to share ideas. People don’t add their mothers or post pictures of their vacations on here like they do on Facebook – it is serious, organized and very professional. Keep your communications on here in the right tone for this culture, and use it for promotions you want to share with certain types of professionals.

Twitter and Google+ are currently a happy medium between the two, because people use their accounts for disparate things. On these sites, people can follow people they don’t know and respond to what they say, so things that are said by the same individual on Facebook and Twitter go out to completely different groups of people. Twitter is great for pretty much any kind of promotional message, and Google+ probably will be eventually once there has been more time for its user base to grow.

How To Promote Your Website – 5 Tips To Spreading Your Online Visibility

Taking your business or favorite interest online can take a lot of work. You’ve already put countless working hours into developing your site architecture, web copy and creating graphics, but your work has just begun. After launching your site, how can you help people find your business, blog or special interest site?

There are several ways to promote your website, some require a lot of work, others take just a few minutes (1):

  1. Submit your site to Google & Yahoo! The search engines allow you to suggest a URL to be spydered/searched. You can find Google’s form to submit a site here: http://www.google.com/addurl/ and Yahoo! has their submit a site options here: http://search.yahoo.com/info/submit.html
  2. Link Exchange: You can start visiting communities with like interests that compliment your website or blog. Asking these people for a link exchange builds your visibility and helps build your relevancy in Search Engines. Avoid trading links with sites who aren’t related or are contrary to your business or website’s philosophy. Listing on sites who are unrelated hurts your search engine relevancy — and knocks you further down the search result pages.

  3. Write Articles: Writing articles and publishing them on content sites allows readers to see how passionate you are about your field, business or special interest. Article publishing sites also offer your expert insight to people looking to put written content on their websites. These republished articles offer spaces for author biographies where you can place links to your own business site or blog, further building your link relevancy.

  4. Talk to People – Comment and Blog:

    • Blogging: What’s the big deal about blogs? If you have one, they’re a great way to create lots of written content in a fairly short period of time. Blogging software like WordPress is easy to install, has a number of customization options and provides a secondary conduit for people to find you online.
    • Commenting: If you don’t have a blog, creating conversations online can help spread your credibility as an expert. As you place comments on blogs owned by others, most allow you to place your Name and URL/URI with your posted comments. As you talk to other bloggers, this creates a great way to make new connections online.
  5. Online Networking: New professional sites have taken a page from the music community, who heavily use MySpace as their preferred tool to make connections on the web. New social networking sites have been developed with businesses specifically in mind. Professional sites like LinkedIn, Zoodango and BizNik allow professionals to make new connections online, and getting involved in these spaces can gain you and your company great exposure. Some, like Zoodango and BizNik allow companies to join as groups and even sponsor hosted in-person networking or lecture events.

Word of mouth marketing and promoting your business or blog online can take many forms. Using these five tips and implementing them systematically will help people find your site in the wide flotsam and jetsam on the world wide web.

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End Notes:


  1. I’ve been part of the PCMag Discussion community for some time, and came across a new person, Mike on the discussion boards. He asked “I have just developed my own website and need advice on how to promote it?” This article originated as a comment to that post – http://discuss.pcmag.com/forums/1004372562/ShowPost.aspx
  2. Many of my suggestions require a lot of writing. If you feel like you need to refine your online writing skills, I suggest taking a look at these articles on writing for the web by Mila Levkovsky & Veronica Mun “Tips & Tricks to Writing Great Web Copy” and “Prepare for Landing: Creating Landing Page Copy and Design.”