How To Promote Your Online Business Offline

Do you promote your online business offline?

If you answered “no”, then you’re link most online business owners. We are so engrossed with ways of promoting our websites online that we totally forget about offline techniques.

If you’ve not been using offline techniques, then you are missing out on a lot of traffic. Here are a few offline traffic tips you can begin to use today.

1. Word of mouth

Start promoting your website by telling people about it. Tell as many people as possible. If you don’t, don’t expect others to.

Everywhere you go, seminars, workshops, social gatherings and so on, make sure you seize opportunities you get. If you have a gardening website and you find your self in a gathering that are interested in gardening, make sure you refer to your website.

2. Newspaper/Magazine Ads

Regularly place ads promoting your websites in local, national and niche publications. Place small ads at first. If you write quality ads, the small ads will work well.

Make sure your medium of advertising is targeted. When I say targeted, I mean make sure the medium is relevant to your offer. Like promoting dating website in a romance journal.

3. Article writing and distribution

Like article distribution online, this is a technique that works offline as well. Write quality articles related to your niche and submit to the editors of targeted newspapers. Make sure you write an exciting bio box at the end of all your articles. This is what will make the readers want to contact you. You will be seen as an expert.

4. Stickers

Create stickers with the name and logo of your website and stick on your car, door and other places you can.

Distribute if freely so that people can paste everywhere. Make your business name a household name in no time.

5. Do everything

Do everything mentioned above and every other legitimate ways you can promote your website. Remember it’s your business and it is your responsibility to ensure that it succeeds.

8 Tips for Effective Online Reputation Management

Negative online content is a serious problem for any person or business. There are different places online where people can mention you or talk about your business either in a constructive or damaging way. Nowadays, most consumers will do a research first before buying a certain product or using a particular service. Consumer complaint websites have become rampant and are extremely influential where they allow anyone to leave feedback and post reviews. It may be confusing or you usually don’t know where to begin when it comes to monitoring and managing your online reputation so here are a few tips for you to get started.

Here are 8 Reputation Management Tips

1. Google Yourself – Take time to Google your business name to find out what is being said about your business online.

2. Answer Negative Comments – Do not ignore negative comments. Be proactive and talk to the person who wrote the review to see how you can fix the problem.

3. Start Blogging – Blog posts help push down negative reviews and get them off of page one. The more you blog, the faster your blog posts will fill up the search engine results.

4. Submit Press Releases – Publish press releases on a regular basis to keep a steady stream of fresh and positive content on the web about you or your business.

5. Get Social – Google places a lot of quality on social media sites – the more social media profiles you have, the better. You can also ask your happy and satisfied customers to leave reviews for your service or company.

6. Join Industry Specific Forums – Find forums related to your industry and join them. Become active on these forums and always have your business link your signature if allowed.

7. Practice Search Engine Optimization – SEO is good for more exposure and for building s strong reputation in terms of relevance and importance. Make sure your website and other web properties are fully optimized.

8. Think Before You Speak Online – once you post information on the web, it is out there and can’t be taken back so post carefully.

Making a strong reputation whether online or offline is quite significant for any business or individual. People, businesses, or even employers would likely refuse to interact or do business with a person or company if they found negative information about them in the Internet. Online Reputation Management companies offer various online reputation services to help people and businesses remove negative content. These companies are also responsible of monitoring or keeping track of their social media presence. Consider online reputation management as an online version of Public Relations. It is simply improving your public image or your business’ image online using the right plan of action.

6 Tips To Make Your Online Business More Competitive

The internet is a great place to do business but you’re only going to be successful if you beat your online competitors and reach your target audience before they do.

If you’re running an online business, you’ve probably heard that you need to target a small and specific market or niche to be successful. But success is also possible in markets with lots of competition. Competition in a market is a sign of a healthy marketplace.

So, how do you make your online business competitive in a big market? And, on the flip side, how do you know when your market is too small and will not be profitable.

1. Create Something That Lasts

Don’t just concentrate on short-term profits. Reach out to your prospective customers and help them to solve the problems in their lives. When you make a difference to peoples’ lives you can create a successful online business irrespective how much competition you have.

2. Fish Where The Fish Are Biting

Ensure that you’re selling products and services in a niche where your prospects are very responsive to your offers. This market will be successful, whether you’re competing with thousands of other websites or just a few.

3. Check Offline Sources

Your local bookstore can help you narrow down your market if it is too broad. A simple trick is to go to your local bookstore and look at the chapter titles and other relevant information in books about your marketplace. These chapter titles can give you great pointers to new market areas.

4. Ask Your Audience

If you have a customer list, ask them what issues they want to resolve? From the answers you receive, create a solution which will generate traffic and sales.

5. Check Out MeetUp.com

MeetUp.com is a virtual meeting place. It works on gathering people of similar likes and interests. Type your broad niche name into the MeetUp search engine and you will see all kinds of physical and virtual meeting places relating to that keyword or phrase. In addition, smaller micro-niche markets are revealed.

6. Use Social Media

Social media sites are a goldmine of customer information and understanding your competitors. You can see groups and pages have the most members in a smaller and niche marketplace. Facebook’s advertising platform has a great demographic targeting feature. It helps you identify a popular sub-niche in a broader market and provides a ready-made group of eager prospects.

Web Promotion for Newly Start Up Low Budget Online Businesses

Ok, you have your website up and running 4 weeks ago. You have done the following thus far to promote your site …

a. Submission to Search Engines

b. Submission to directories

c. FFA (Free For All)

d. Free Banner Ads

For all that promotion, you are only getting 20 visitors a day. Now you ask the one million dollar question. How can I get more visitors to my site? You have a low budget and you want to know how and where you can promote your website to get more visitors?

Welcome to the real world of Internet marketing. To have 20 visitors per day is not bad for a few weeks old online business. Promoting your website is an ongoing process to improve search engine visibility and increase web traffic.

Search Engines

For a start, it takes months to rank well at the major search engines for competitive keywords. Google, Yahoo and MSN are currently the 'big three'. You may rank well for MSN in a matter of three months but it may take up to a year to rank
well for Google and Yahoo. You may not receive traffic from the major search engines for quite a while.

There was a time where webmasters could employ html tricks, meta tag spamming, special doorway pages to rank high at the search engines. The scenario has changed. The major search engines have tightened their algorithms to prevent exploitation and their Search Engine Result Page (SERP) from being spammed by webmasters.

So, beware of any SEO company that promises high ranking in a matter of days or weeks. There is a difference between having your web pages indexed and ranking well. Your web pages may be indexed within 24 hours but it may months before they rank well for your keywords. Ranking well at the major search engines can turn out to a long, drawn process without guidance.

This does not mean that you give up SEO altogether. Learn about SEO and subscribe to excellent SEO newsletters to keep up with the latest SEO news and developments.

Make adjustments to your web pages but don't fall into the trap of SEO rat race that saps up all your time and energy. There are other aspects of web promotion that needs your attention if you aspire to grow your business.

Directories, FFAs and Free Banner Ads

What about directories and FFAs? You are fortunate if you have a few click-throughs from free directory listings. The alternative is to get your website listed in Yahoo! Business Directory. The cost of listing is a tidy sum of USD299 a year.

FFAs are hopeless. Free banner ads are not effective.

Pay per Click (PPC)

Pay per click (PPC) or Cost per Click (CPC) are text ads placed on websites, advertising networks or search engines. Google AdWords and Overture are the two popular PPC advertising on the Net.

Every time someone clicks on an ad, the advertiser is charged a specific amount. The amount does not exceed the highest bid the advertiser is willing to pay for his or her ad keywords. This kind of advertising drives targeted traffic to your site.

A word of caution here though, unless you know the ins and outs, do's and don'ts of PPC, steer clear or else you may blow your budget.

Content Distribution and Ezine Advertising

For a budget conscious online business the best ways of web promotion are distributing content and ezine advertising. Write articles that are specific to your business and distribute them through article directories.

No sales pitch and affiliate links at this stage please. Just include what is called a 'resource box' with your website address, email link and a short description (3 to 5 lines) about yourself and your business.

Article directories readily make available your articles for others to use in their ezines. This becomes free publicity for your business.

Better still if your articles address the situations of your readers and provide solutions to their problems. This will established you as a credible source of information. In turn, you will have people who are predisposed to do business with you coming to your website via your articles' resource box link.

Ezine advertising is another cost effective way of promoting a newly start up low budget online business. It puts your ads into contact with targeted, potential customers for your product or service. Conversion rates tend to be higher, because
the people who clicked on the ad link are interested in what you have to offer.

Do the necessary – search engines and directories submission, gather inbound links, but spend the greater part of your time to researching, writing quality content, and developing a quality ezine to promote your site. Without systematic planning
and clear directions, you will go in circles and ultimately give up altogether.

Making good money on the Internet may not be easy nowadays, but not impossible.