Digital Marketing Tips To Make A Small Business Startup A Big Venture

Digital marketing is important for every business and it is a most effective method to promote the brand. If you are a startup then it is very important for you to promote your business so, that people get to know about the products and services you are offering them. Digital marketing helps to gain the trust of the customer because people usually believe the things they see on the internet. The best part of digital marketing is that you do not need to be involved in door-to-door marketing, as you can sell while sitting under a roof. There are many great ways that will help you to increase your brand reach, some are as follows.

  • Build A Website – The most important factor that should be kept in mind before starting a promotion is to build a website. Your website must be responsive and mobile friendly that makes it easier for a user to access it. Nowadays, everyone is having a website because it helps to display your work among people.
  • Think Local Marketing – If you are targeting local customers then it is very important to list your business in Google listing. This helps to increase the reach of your business and helps a person to search a local vendor easily.
  • Starts Email Marketing – It is the most effective way to connect with your customers. You can send bulk email to the people-that contain some attractions, this helps to increase the ratio of visitors to your website. You can also offer some Discount, Gifts, and Vouchers etc. to generate good leads.
  • Use Social Media Channels – Social media is a wide platform that can help you to increase your sale. It has billions of active users that search for their requirements online, so if you are active on social media then you can easily catch the new leads. It also helps you to highlight your products among others.

These are some effective tips that can help you to grow your business. To create good brand awareness it is very important to pay attention towards marketing, this help in the rapid growth of your business. Many people hire some good digital marketing companies that help them to manage their online marketing. They not only do website promotions but also promote the products and service on social media platform because there is a large number of audience available on these platforms. Follow these steps and push your business a step ahead.

Tips To Use LinkedIn For Professional Networking And Business Marketing

LinkedIn is one of the most popular and powerful business-oriented social networking sites that help to make strong professional networks and business marketing. It was originally founded in the year 2002 and launched for the general public in 2003. Today it has more than 400 million accounts, out of which more than 200 million are active. From connecting networks to generating leads, it can do everything and anything for your business. Scroll down to read more because you cannot afford to miss such outstanding tips that help in networking and business marketing by the way of LinkedIn.

Complete Your Profile: One of the simplest ways to use LinkedIn for networking and business promotion is by creating your business account or page on it, which clarify your company objectives to your followers and give them a reason to get connected with you. You have to understand the fact that your business profile is the soul of your brand, so, you should complete it and provide necessary information to your followers.

Link Your Website To Your LinkedIn Profile: To increase your networking and for the promotion of your business, you have to link the URL of your website to your profile. This will help your follower to easily land on your website and make a purchase as per their need.

Build Relationship With Business Partners: A healthy business relationship is a key to success that helps in the branding of your business. So, always try to develop relationships with a Media Company or with the mover and shaker of your industry that helps you to be in the limelight and increase your followers.

Join Groups And Stay Active: Another important tip that helps you in business networking or promotion is by connecting with groups and be active in the groups. If you are active on your LinkedIn account and answer all the queries of your followers or group members than it will help to generate more leads for your business. You can also create your own group.

Post High-Quality Content: Content is an important ingredient, which helps in increasing the knowledge of your followers and give them a reason to be in touch with you. So, you should post high-quality content on your wall that easily grabs the attention of your follower.

Optimize Your Search Ranking: Don’t be surprised, yes; you can optimize the search ranking of your LinkedIn profile. For this, you just need to use a rich density keyword in the description of your page and share relevant information related to your offered products and services that give your viewer a reason to follow you.

Email Marketing Tips Entering 2009

The holidays are now behind us and it’s time to start getting to work on your 2009 marketing campaigns . Depending on your business, there are some very important areas of promotion for you to have on your radar in the first quarter of 2009. A few marketing highlights include the Presidential Inauguration, Super Bowl, Valentine’s Day, and yes, the beginning of spring in March.

If any of these themes give you a chance to build a promotion for your business, now’s the time to start designing and developing some exciting emails for you to send your customers. Here are a few email marketing tips to help you get started:

1. Make sure your email list is up-to-date. Add any emails you need to include on the list and remove any that have unsubscribed from your previous emails.

2. Make sure you are brand compliant . If you changed anything about your company logo towards the end of 2008, make sure all of your marketing designs, including emails, now include your updated corporate look. Update business cards, Web site, in-store promotional signage, and anything else that reflects your company identity. Consistency is important.

3. Review your lead generation systems to make any necessary changes and updates. If there are new places for you to pull leads from, make sure those are going through your system.

4. Try something new or different in 2009. If you did email marketing in 2008, challenge yourself to do something different in 2009 , like embedding video, podcasts or some new and exciting promotional offers. Always challenge yourself to be even more creative with your emails.

Above all else, take the time to make your email marketing a priority . Momentum is the number one aspect of a successful email marketing campaign throughout the course of the year. And with the slow economy, your customers and potential customers need even more reasons why they should shop with you.

How have you challenged yourself for your 2009 email campaigns?

7 Business Development Marketing Tips For Social Media

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

  • 68% of small businesses will increase their social networking marketing efforts in the next year
  • 56% of Twitter users say they use the micro blogging site for business or work related purposes
  • Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
  • 20% of tweets are about business products
  • 46% of Facebook users say they would talk about or recommend a product on Facebook
  • 44% of Twitter users have recommended a product
  • Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases

On the Facebook site alone:

  • More than 400 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  • There are over 160 million pages, groups and events that people interact with
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • Males and females almost equally use social sites (47% vs. 53%)
  • 61% of Facebook users are middle aged or older, with the average age being 37
  • 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

  • Conduct a survey among your customers or potential customers.
  • Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
  • Review marketing research or statistical information on the usage and demographics of the different social media sites.

2. Engage and interact

Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

  • The social networking sites that they actively participate
  • The type of content they publish
  • The number and type of followers, fans and views
  • The products, programs or events promoted

4. Release offers and programs that are exclusive to your social networking channels

You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.