Terrific Tips for Directing Traffic to Your Site

Have you ever run out of ideas about how to generate huge traffic to your site? This article highlights great tips for the purpose. So why don’t you read on?

  1. Blogging

Yes, blogging is a good idea to promote traffic to your site. While you provide content in your niche on your blog, from time to time you can refer something reasonable to your site and provide that link to your site in your blog(s). Soon readers will direct themselves to your site and you will have considerable traffic.

  1. Write a free eBook in your niche
  • Sending the free eBook to your subscribers in a newsletter.

You certainly have an email list, however, small or big. Send a valuable yet interesting up-to-date free eBook written in your niche to your subscribers. The end of the eBook should contain helpful links with content referring to your site, which helps to gain great traffic to your site.

    Participating in Huge Giveaway Events

Giveaway Events are joint ventures (JV’s) on a large scale. You become a contributor to the JV event by providing your free product as a gift. Lots of contributors contribute their free gifts to the event. Their subscribers will have an eye for your product if it is well groomed and will subscribe. Your new subscribers will not only have the benefit of enjoying your free gift but will also visit the links leading to your site that you provide inside your gift.

  1. Article Magic

Write relevant articles in your niche but do NOT provide any promotional content of your products or sites within the body of the article. Write on a suitable and valuable topic that is of good quality and is interesting to read as well. These articles do allow you to give promotional content within resource boxes of your article format. In here, provide short statements directing to links with helpful content (related to the article content) in your niche on your site(s).

  1. Press Releases

Press Releases allow you to promote your published product, a book or eBook in most cases. So have a good quality book/eBook written down in your niche and get it published, providing all the information in the press release regarding publisher of your book/eBook, publish date, author, address etc including a short content about what the book/eBook is about and take the reader to visit links for the book/eBook for further information in addition to the little information you already provide in the press release. So you can see, in order for the reader to visit the links of your book/eBook, the press release should be written arousing interest and curiosity in the reader. Like before, while the book/eBook provides quality content in your niche, it should also contain links to valuable information on your site(s), which in turn, will take interested, hungry readers to your site(s), generating the traffic you need.

Summing up, these are some of the great ways to promote your site(s) to the public in your niche.

7 Ways To Promote Your Small Business With A Facebook Fan Page

Social media has become an important part of marketing any business. The undisputed king of social media is Facebook. Sites like Friendster and MySpace came and went. Twitter has advantages but also a number of limitations. Facebook is the one social media channel that can meet the needs of large and small companies alike.

There are several ways to market a business on Facebook. The best strategy is to establish a “fan page” and invite people to “like” your page. In essence, Facebook lets you build your own mini-website on their site for free. From this vantage point, you can tap into Facebook’s hundreds of millions of users, engage them and build your brand.

Here are seven tips to maximize your business fan page to grow your customer base and improve sales. Before you start, clarify your goals. What is the marketing goal of your Facebook fan page? Do you simply want to drive better brand engagement or do you want to increase bottom line sales. While both goals are possible, it is important to have a primary target.

Be Real

Many corporate websites appear cold, flat and boring. Be real! Talk about what is going on in the world. Are the Olympics being held? Talk about how you are proud of your country and the athletes. Has your town been blasted with a heat wave? Mention that and tie it in to your latest news and updates. Be upbeat, warm, engaging and informative. People will enjoy coming to the page and will tell their friends about it.

Post Regularly

Update your page with a new post on a weekly basis at a minimum. Anything less will not provide the frequency which is necessary to keep your message in front of your fans and potential prospects. If you have the time and manpower, try once a day for optimum effect.

Maximize SEO

Try to use keywords in your page name and address. For example, Tony Scarletti Freelance Web Design might put the city name in their fan page as well. They might call it Scarletti Boston Web Design. This helps them rank for the keywords “Boston Web Design.”

Get A Reaction

Encourage involvement and feedback. A simple method of inviting feedback is to ask them to “like” a post if they agree. For example, you might say, “We love this new funky font we developed for a client’s website! Like if you agree!” This starts the ball rolling and generates interaction and comments. All of these questions encourage deeper engagement for your brand.

Consider Contests

Contests are a great way to spark interest, enthusiasm and “likes,” especially with a new fan page. They don’t have to be elaborate. In fact, little quizzes and games work well. Give away freebies as prizes and make sure to congratulate the winners in a separate post.

Large contests should also maintain your brand’s established image. Consider doing a co-promotion with a non-competing advertiser that targets the same customer demographic as you. They provide the contest prizes, and you handle all the promotion. Make sure you meet all state and federal rules regarding contests.

Create Value

Just like your website, your fan page should constantly add value for your fans and followers. Use video to demonstrate new and different ways to use your products and services. Invite fans to share how they use your product. Add recipes, travel ideas, photos of the product in action, ways to save money using the product-anything useful and informative that benefits your customers.

Promote Everywhere

Share your Facebook page everywhere. Add it to product packaging, use it in your advertising, put it on the signature file of all company emails, and display it on company vehicles. Make it easy for people to find you and they will.

Promote your Facebook fan page in your company newsletter, at events, customer appreciation days, sales, and community get-togethers. Add the web address to radio, TV and newspaper ads. Get the word out, create buzz and make the fan page a hub of activity.

Sketch out a marketing calendar for the next 12 months. Prepare now to have resources in place for later promotions. Set aside funds to promote during slow periods. Tie-in promotions and merchandising around national events, holidays and rituals.

A Facebook business fan page should is a “no-brainer” for every aggressive marketer. After the company website is built, the Facebook fan page should be next on the list. You simply cannot ignore their 900 million users.

Even more telling is the amount of time people spend on Facebook. TheSocialSkinny.com website reports Facebook users spend an average of well over 7 hours on the site every month! That translates into over 137 million unique visitors per month from the United States alone.

In short, Facebook is where your customers are. Set up a Facebook fan page and begin to interact with them. Think of Facebook as a free focus group. Your fans will give you their opinions and frustrations. All that feedback will make them more loyal. Even better, it will allow you to constantly improve your products and services.

Digital Marketing Tips To Make A Small Business Startup A Big Venture

Digital marketing is important for every business and it is a most effective method to promote the brand. If you are a startup then it is very important for you to promote your business so, that people get to know about the products and services you are offering them. Digital marketing helps to gain the trust of the customer because people usually believe the things they see on the internet. The best part of digital marketing is that you do not need to be involved in door-to-door marketing, as you can sell while sitting under a roof. There are many great ways that will help you to increase your brand reach, some are as follows.

  • Build A Website – The most important factor that should be kept in mind before starting a promotion is to build a website. Your website must be responsive and mobile friendly that makes it easier for a user to access it. Nowadays, everyone is having a website because it helps to display your work among people.
  • Think Local Marketing – If you are targeting local customers then it is very important to list your business in Google listing. This helps to increase the reach of your business and helps a person to search a local vendor easily.
  • Starts Email Marketing – It is the most effective way to connect with your customers. You can send bulk email to the people-that contain some attractions, this helps to increase the ratio of visitors to your website. You can also offer some Discount, Gifts, and Vouchers etc. to generate good leads.
  • Use Social Media Channels – Social media is a wide platform that can help you to increase your sale. It has billions of active users that search for their requirements online, so if you are active on social media then you can easily catch the new leads. It also helps you to highlight your products among others.

These are some effective tips that can help you to grow your business. To create good brand awareness it is very important to pay attention towards marketing, this help in the rapid growth of your business. Many people hire some good digital marketing companies that help them to manage their online marketing. They not only do website promotions but also promote the products and service on social media platform because there is a large number of audience available on these platforms. Follow these steps and push your business a step ahead.

Tips To Use LinkedIn For Professional Networking And Business Marketing

LinkedIn is one of the most popular and powerful business-oriented social networking sites that help to make strong professional networks and business marketing. It was originally founded in the year 2002 and launched for the general public in 2003. Today it has more than 400 million accounts, out of which more than 200 million are active. From connecting networks to generating leads, it can do everything and anything for your business. Scroll down to read more because you cannot afford to miss such outstanding tips that help in networking and business marketing by the way of LinkedIn.

Complete Your Profile: One of the simplest ways to use LinkedIn for networking and business promotion is by creating your business account or page on it, which clarify your company objectives to your followers and give them a reason to get connected with you. You have to understand the fact that your business profile is the soul of your brand, so, you should complete it and provide necessary information to your followers.

Link Your Website To Your LinkedIn Profile: To increase your networking and for the promotion of your business, you have to link the URL of your website to your profile. This will help your follower to easily land on your website and make a purchase as per their need.

Build Relationship With Business Partners: A healthy business relationship is a key to success that helps in the branding of your business. So, always try to develop relationships with a Media Company or with the mover and shaker of your industry that helps you to be in the limelight and increase your followers.

Join Groups And Stay Active: Another important tip that helps you in business networking or promotion is by connecting with groups and be active in the groups. If you are active on your LinkedIn account and answer all the queries of your followers or group members than it will help to generate more leads for your business. You can also create your own group.

Post High-Quality Content: Content is an important ingredient, which helps in increasing the knowledge of your followers and give them a reason to be in touch with you. So, you should post high-quality content on your wall that easily grabs the attention of your follower.

Optimize Your Search Ranking: Don’t be surprised, yes; you can optimize the search ranking of your LinkedIn profile. For this, you just need to use a rich density keyword in the description of your page and share relevant information related to your offered products and services that give your viewer a reason to follow you.