Which Social Networking Site Should You Use To Promote Your Business?

There are plenty of different, popular sites on the internet that fall under the banner of social media. Social media is anything that revolves around connections between people and where the majority of content is user generated. Many businesses are beginning to realize the potential of social media to help them cheaply and effectively find and engage with their target markets, so if you want to develop and strong internet marketing strategy, you need to understand the different sites and be able to identify which ones best suit your message.

While it is best not to rely too heavily on just one of the major social media sites and to at least hold accounts on the major ones (Facebook, Twitter, Google+ and for certain things LinkedIn and YouTube), understanding the different ways in which the sites are used and the demographics you will find on there will help you to intelligently plan where to direct different messages and which sites to focus given campaigns on. If you appreciate the different “moods” of the sites too, you can phrase your communications in a way that suits the site’s culture.

Facebook is largely used by people to interact with people in their personal lives. They are called Facebook “friends” because for the most part people only add friends, coworkers, family and other people they actually know. People go on there all the time to check what the people they know are up to and to share things with them – it is a site primarily used for fun. You will get the best results on Facebook by making your communications entertaining and funny, or interesting. Interactive stuff works very well here too, people will often happily take a second to vote in a poll or answer a question if it is interesting to them. Facebook is essentially a happy place, so dour communications will not fit in with your target market on there.

LinkedIn is a very useful site for business, because the relationships here are all work related. If you offer a business to business service or you want to engage with possible suppliers or affiliates, this is the place to go. People add people to their networks here because of a professional or commercial connection or because they belong to the same industry and want to share ideas. People don’t add their mothers or post pictures of their vacations on here like they do on Facebook – it is serious, organized and very professional. Keep your communications on here in the right tone for this culture, and use it for promotions you want to share with certain types of professionals.

Twitter and Google+ are currently a happy medium between the two, because people use their accounts for disparate things. On these sites, people can follow people they don’t know and respond to what they say, so things that are said by the same individual on Facebook and Twitter go out to completely different groups of people. Twitter is great for pretty much any kind of promotional message, and Google+ probably will be eventually once there has been more time for its user base to grow.

Are You A Business Owner Looking For Proven Ways To Market Your Business Site?

Many times people will think that website promotion and marketing ideas are a long lost secret that many people will have to search long and hard in order to have effective results. The truth is that often times these are not difficult to find and use.

If you are looking for a way to get the ball rolling with your business, then make use of article writing. This sounds like a task that is useless and will get you little to no results. This however is considered to be one of the best ways to get the most from your efforts. If you are not wild about sitting there and writing a bunch of articles, then hire a person to do it. This will not set you back that much in the way of price.

Almost everywhere you turn there is a forum popping up. This may be annoying, but in the end it will be one of the best options that you will be able to live with, and one that will get you positive results. The only issue is the time it takes to register and get started. In the end though, this is worth the effort.

In the line of great web site promotion and marketing ideas, there is the use of pay per click that is often times used in order to get the full effect of a person’s efforts to increase exposure. While there are some people that will tell you not to do this, there are those that will insist that this is a valid way to increase the amount of exposure that you get on a regular basis.

You may not have though of it, but paid advertising is still alive and well, in fact it is so alive, that these days this is considered to be the well kept secret that few people know or think about. This allows those in the know how to have an upper hand in their efforts and will allow the business to expand.

The old exercise of link trading is the last of the ideas that you can use. This still can bring in some good benefits, but your best bet will be to use one of the previous methods first. This will help to ensure that you are able to expand but will not be spinning your wheels while trying to do so.

Regardless of the one that you think will or won’t work, you have nothing to lose when you make the effort to try one of these ideas to increase your image. These are some of the tried and true methods that are able to be used in order to get the most from these web site promotion and marketing ideas.

Social Media Marketing Firms – How They Can Make Your Business A Success

Social networking sites such as Twitter, Facebook and LinkedIn among others have literally transformed from simple social network sites to major business/product/service marketing platforms. This is simply because of the large number of users accessing the sites on a daily basis. Like with any other marketing process, social marketing is a process that businesses/marketers employ to attract attention or gain traffic to their traditional business websites.

A common feature of social marketing is creation of relevant content that not only attracts but also encourages social networking users to share the same with their social networks. As users share content, a business/marketer gains what is referred to as “earned media” instead of “paid media”. Transformation of social networking sites to business marketing platforms has made it possible for a good number of firms to specialize in social media marketing, offering their services to millions of small, medium-sized and large businesses across the world.

There are several ways through which social media marketing firms can make your business a success story.

Business Reputation

Just in the same way that you strive to gain good reputation among your local clients, it is also very important that you have the same with social networking users. This makes it necessary to know what the users say about your business/product. A dedicated social media marketing firm will normally have what is referred to as Client Centre, a nerve centre that gives you information regarding what is said about your business/product on social media sites. A firm will normally gives you access to the centre with valuable reputation management tools for your own use.


Monitoring the performance of your marketing campaigns on social media sites can be a big challenge considering the fact that you need to focus on your business. Monitoring and reporting is one of the most important services that a social media marketing firm will provide you. A dedicated firm will continuously monitor the performance of your marketing campaign and report to you what is good about it and in case of poor performance, advise you on what needs to be done to improve the campaign.

Customized Marketing Campaign

Engaging the service of a social media marketing firm can be of great benefit when it comes to directing your campaign to a specific population in a geographic area. Although you may manage to gain a huge following on social media sites out of your own efforts, driving them to your traditional business website can be very difficult. A social media marketing firm will go the extra mile to keep your followers engaged through updated and encouraging content to attract them to your website.

Regardless of how small your business may be, having a presence on social networking sites is something you cannot ignore when you need to expand your business. However, engaging a social media marketing firm for the purpose of marketing your business on social networking platforms requires that you research carefully to identify a reputable firm that will take your business to the next level.

Web Promotion for Newly Start Up Low Budget Online Businesses

Ok, you have your website up and running 4 weeks ago. You have done the following thus far to promote your site …

a. Submission to Search Engines

b. Submission to directories

c. FFA (Free For All)

d. Free Banner Ads

For all that promotion, you are only getting 20 visitors a day. Now you ask the one million dollar question. How can I get more visitors to my site? You have a low budget and you want to know how and where you can promote your website to get more visitors?

Welcome to the real world of Internet marketing. To have 20 visitors per day is not bad for a few weeks old online business. Promoting your website is an ongoing process to improve search engine visibility and increase web traffic.

Search Engines

For a start, it takes months to rank well at the major search engines for competitive keywords. Google, Yahoo and MSN are currently the 'big three'. You may rank well for MSN in a matter of three months but it may take up to a year to rank
well for Google and Yahoo. You may not receive traffic from the major search engines for quite a while.

There was a time where webmasters could employ html tricks, meta tag spamming, special doorway pages to rank high at the search engines. The scenario has changed. The major search engines have tightened their algorithms to prevent exploitation and their Search Engine Result Page (SERP) from being spammed by webmasters.

So, beware of any SEO company that promises high ranking in a matter of days or weeks. There is a difference between having your web pages indexed and ranking well. Your web pages may be indexed within 24 hours but it may months before they rank well for your keywords. Ranking well at the major search engines can turn out to a long, drawn process without guidance.

This does not mean that you give up SEO altogether. Learn about SEO and subscribe to excellent SEO newsletters to keep up with the latest SEO news and developments.

Make adjustments to your web pages but don't fall into the trap of SEO rat race that saps up all your time and energy. There are other aspects of web promotion that needs your attention if you aspire to grow your business.

Directories, FFAs and Free Banner Ads

What about directories and FFAs? You are fortunate if you have a few click-throughs from free directory listings. The alternative is to get your website listed in Yahoo! Business Directory. The cost of listing is a tidy sum of USD299 a year.

FFAs are hopeless. Free banner ads are not effective.

Pay per Click (PPC)

Pay per click (PPC) or Cost per Click (CPC) are text ads placed on websites, advertising networks or search engines. Google AdWords and Overture are the two popular PPC advertising on the Net.

Every time someone clicks on an ad, the advertiser is charged a specific amount. The amount does not exceed the highest bid the advertiser is willing to pay for his or her ad keywords. This kind of advertising drives targeted traffic to your site.

A word of caution here though, unless you know the ins and outs, do's and don'ts of PPC, steer clear or else you may blow your budget.

Content Distribution and Ezine Advertising

For a budget conscious online business the best ways of web promotion are distributing content and ezine advertising. Write articles that are specific to your business and distribute them through article directories.

No sales pitch and affiliate links at this stage please. Just include what is called a 'resource box' with your website address, email link and a short description (3 to 5 lines) about yourself and your business.

Article directories readily make available your articles for others to use in their ezines. This becomes free publicity for your business.

Better still if your articles address the situations of your readers and provide solutions to their problems. This will established you as a credible source of information. In turn, you will have people who are predisposed to do business with you coming to your website via your articles' resource box link.

Ezine advertising is another cost effective way of promoting a newly start up low budget online business. It puts your ads into contact with targeted, potential customers for your product or service. Conversion rates tend to be higher, because
the people who clicked on the ad link are interested in what you have to offer.

Do the necessary – search engines and directories submission, gather inbound links, but spend the greater part of your time to researching, writing quality content, and developing a quality ezine to promote your site. Without systematic planning
and clear directions, you will go in circles and ultimately give up altogether.

Making good money on the Internet may not be easy nowadays, but not impossible.